Live cricket hops to Doordarshan

Pubcaster to pay paybox 150 million rupees

Indian pubcaster Doordarshan has pacted with Dubai-based Ten Sports to broadcast live five one-day international cricket matches between Pakistan and India next month.

According to the agreement presented in the Supreme Court in New Delhi, the pubcaster will pay the paybox 150 million rupees ($3.4 million) in compensation for lost advertising revenues.

Doordarshan had also wanted live coverage of the three five-day games in the Test match series, presently playing in Pakistan, but balked at the hefty $31.7 million demanded by Ten Sports.

Instead it decided to broadcast 90 minutes of highlights of each day of the matches with feed provided by the paybox.

Ten Sports went to court to challenge a government decree forcing pay channels to provide terrestrial feeds of their sports coverage to Doordarshan.

The pay channels say they are willing to provide feeds in rural areas, where they have no presence, but not in cities where they argue the value of the hugely expensive cricket rights, the most expensive real estate in Indian TV, would be diluted.

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