'Dancing' waltzes to Colombia, Ecuador, Argentina
BBC Worldwide Americas has unveiled a landmark four-country pact for its hit dance format “Dancing With the Stars” in Latin America.
Argentina’s Artear will produce local versions of the show for Colombia, Ecuador and Argentina, while SBT Brazil will make its own local version. BBC Worldwide will oversee each production.
Format has become a ratings darling across the globe, adapted by a slew of channels including Australia’s Channel 7, South Africa’s SABC2, Germany’s RTL and Norway’s TV2.
“At last, Latin America will experience the dance craze that has spread across Europe and America,” said Jose Sanchez, regional director of TV sales, BBC Worldwide Americas.
Rival dance formats have already taken off in Mexico, where Televisa and TV Azteca have been pulling in millions of viewers with their own dance shows. Televisa has trumped Azteca with “Bailando por un sueno” (Dancing for a Dream).
“Bailando por un sueno” also has become a hit on top U.S. Hispanic web Univision, which has a programming supply pact with Televisa.
For the second week in a row, “Bailando por un sueno” made Univision the No. 3-rated network in the nation. According to NTI, Univision beat CBS and NBC the past two Sundays among adults 18-34 during the show’s 8-11 p.m. airing.