It’s ‘Déjà Vu’ all over again on ABC

Washington pic, Diggs skein seem familiar…

Auds are about to get a feeling of deja vu over … deja vu.

On Nov. 15, ABC will bow “Day Break,” a new drama starring Taye Diggs that follows a cop wrongly accused of murder who keeps reliving the same horrible day. A week later, sister studio Touchstone Pictures will release the Jerry Bruckheimer pic “Deja Vu,” in which Denzel Washington plays a government agent trying to stop a crime by traveling through time.

The marketing for both projects has kicked into overdrive, and while there are plenty of differences between them, there are enough similarities that viewers might start scratching their heads. It doesn’t help that, on ABC at least, promo spots for “Day Break” are sometimes running within seconds of ads for “Deja Vu.”

That’s what happened Oct. 25 during a broadcast of “Lost.”

Not only did ABC air spots for both “Day Break” and “Deja Vu,” but that night’s episode of “Lost” also featured a storyline in which one character experienced a profound sense of deja vu.

One Disney insider said the timing of the “Deja Vu” and “Day Break” rollouts is “unfortunate,” but said it’s unlikely to make much of a difference to the success of either project.

Perhaps not, but one thing is clear: Auds are about to get a feeling of deja vu over … deja vu.

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