Bonnie Fuller as reality-TV impresario? It could happen.
The editorial director of American Media is shopping “One Park Avenue,” a reality TV series peering into the lives of staffers at Star, Shape and other American Media titles, to cable and broadcast nets.
Producer Star Price (Showtime’s “Penn & Teller: Bullshit!”) is currently showing a reel to execs, with Fuller possibly coming on as producer.
Series will focus on editorial and art staff at home, out on the town and, occasionally, in the office. “It will show how seriously they take their jobs but also what’s going on in their lives,” Fuller said. “The way we work, for a lot of people, is glamorous — it’s fast-paced, high-energy, detail-oriented.”
Other media-world trendsetters, like Martha Stewart, have had less success in the reality format, but Fuller said she’s not worried because there’ll be no prize a la most office reality skeins. “This isn’t ‘The Apprentice,’ ” Fuller said. “It will be much more ‘Laguna Beach.’ ”
American Media has endured some monetary woes recently, shuttering one mag and junking a short-lived plan to remake the National Enquirer. “Brand extension can certainly lead to revenue extension,” Fuller said when asked about the business reasons for the show.
The colorful magazine editor just completed a book tour for “The Joys of Much Too Much,” her anecdote-laden prescriptive that women shouldn’t make sacrifices and instead try to have a family and ambitious professional life at the same time.
“The show kind of proves what the book says — try to do it all,” she said.