Discovery Networks’ U.S. Hispanic Group has set up an advertising team to represent its Spanish-language networks in the U.S. market: Discovery en Español, Discovery Kids en Español and Discovery Travel & Living (Viajar y Vivir).
The ad execs will be based in Miami, Chicago, Los Angeles and New York.
Victor Parada is director of ad sales, U.S. Hispanic group, based in Miami.
Eric Osipow, a seven-year veteran of Discovery Communications, most recently with the U.S. ad sales division, is a regional manager, central region. Based in Chicago, he is responsible for markets including Dallas, San Antonio, Houston, Chicago and Detroit.
Adriana Cevallos has been appointed as regional manager, advertising sales, West Coast, and is based in Los Angeles. Before joining Discovery, Cevallos worked at Tribune Entertainment.
William Lopez, regional manager, advertising sales, East Coast, is based in New York City. Lopez previously sold advertising for Univision and Fox Sports en Español and worked in advertising and promotions at Hispanic ad agency, the Vidal Partnership.