Fortune calls CNN’s Serwer

Anchor takes leave of net for post at mag

CNN “American Morning” business anchor Andy Serwer is leaving his regular gig on the show to become managing editor of Fortune magazine.

Serwer, an editor-at-large at the mag and its “Street Life” columnist, has served as business anchor for CNN’s ayem show for several years.

He said he’s hoping to maintain some presence on CNN, which like Fortune is owned by Time Warner, but editing the magazine won’t permit a daily TV appearance.

“Being editor of Fortune is a full-time job,” he said. “I’m thrilled about it, but giving that program up is really painful.”

Serwer said he and CNN U.S. prexy Jonathan Klein are discussing other roles, perhaps special business-themed segments once or twice a week.

As for the magazine, Serwer said he wants to push the brand further on the Web, TV and mobile devices. “This is going to be critical going forward,” he said.

Ad pages for the twice-monthly mag were off 5.6% from January through September compared with the same period last year, according to the Publishers Information Bureau.

Serwer succeeds Eric Pooley, who will work on investigative projects with Time Inc. editor-in-chief Jim Huey and managing editor Jim Kelly.

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