HBO's marketing ploy generates publicity for show

“Aquaman,” it seems, has opened the floodgates.

James Cameron hasn’t directed a major movie in nearly a decade, so it’s understandable there was some excitement when an eye-catching two-page ad ran in the June 16 Daily Variety touting the record $116 million opening weekend of his latest epic, the comicbook adaptation “Aquaman.”

Except, of course, it was all made up.

The ad — which gave no clue that it was bogus — refers to Cameron’s cameo as himself in HBO’s inside-Hollywood parody “Entourage.”

Not only did HBO’s marketing ploy generate scads of publicity for the show — prompting write-ups in the New York Times and Los Angeles Times — but it even fooled some of the director’s friends into thinking they had missed the premiere of his latest film starring “Vincent Chase,” the show’s fictional star.

Moreover, the ad has lit a flame under Cameron fans, who are hoping the director will actually make the pic. Even some industry watchers are saying it might not be a bad idea to make the fictional blockbuster “Aquaman” his follow-up to “Titanic,” and “Aquaman’s” comicbook scribe Peter David wrote on his Web site: “Now all we need is for Cameron to really make an Aquaman film and we’re good to go.”

“Aqua” fever has even spread among the HBO show’s cast.

“Jim was joking around saying, ‘We should really do this thing’ and everybody’s all like, ‘We should do “Aquaman” together,’ ” “Entourage” exec producer Mark Wahlberg says told the press.

ENDS

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