Four televised roundtable discussions form the centerpiece of two-year multimedia program CNN Future Summit.
Scientific experts will attend the roundtables to discuss issues surrounding the world of tomorrow, starting June 15 with “Man and Machine,” which tackles subjects including genetics, robotics and cybernetics.
A dedicated Web site is encouraging viewer participation in the run-up to the first roundtable, to be held in Singapore. Program is supported by the Singapore Tourism Board and Singapore Airlines.
One of “CNN’s major initiatives this year,” according to CNN Intl. senior veep Rena Golden, “(it) is set to engage our viewers in global dialogue and will prove significant in inspiring people’s vision for the future … by providing insights into the issues that affect our world today.”
By broadcasting from Singapore, Golden said, “It demonstrates the network’s commitment to taking shows on the road outside its global and regional headquarters.”
Such content is not just about attracting and pleasing the advertisers, Golden said. “It’s about providing distinctive content beyond just news and headlines. CNN can attract the panelists, and CNN.com already attracts 1 million page hits per month. We are also meeting the need to make these pressing issues accessible to our viewers.”
Golden said this is not the first time CNN Intl. has made an effort to take programming initiatives outside of its Atlanta, London and Hong Kong hubs — with Shanghai, Beijing, Mumbai and New Delhi among previous focus cities.