Celestial sends Shaw pix Down Under

Co. signs with free-to-air pubcaster SBS, Pan TV

HONG KONG — Celestial Pictures has inked two TV deals for its Shaw Brothers films that will bring classic Chinese pics such as “The 36th Chamber of Shaolin” to terrestrial TV Down Under for the first time.

It has signed with free-to-air pubcaster SBS, which has more than 7 million viewers a week, and Pan TV, which operates paybox channel World Movies. World Movies has carriage on all of Australia’s major satellite and cable platforms, including Foxtel, Optus TV and Austar.

Celestial’s Shaw Brothers film library includes 760 films made from the 1950s to 1990s. The company is a subsidiary of Malaysia’s Astro All Asia Networks.

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