Cartoon Net pacts with Mattel

Toy agreement covers web's original properties

Cartoon Network’s worldwide consumer products division, Cartoon Network Enterprises, has partnered with Mattel for a multi-year, multi-property deal.

The master toy license agreement covers original Cartoon Network properties for the 6 to 11 age group and carries a first-look option on all newly created original series and programming.

Under the agreement, Mattel will have licensing rights to multiple toy and games categories including vehicles, action figures, playsets, role-play, board games, puzzles and youth electronics items for the Cartoon Network brand as well as shows including “The Powerpuff Girls” and “Camp Lazlo.”

Existing relationships for other original series will remain unaffected by the deal.

The first product lines to come to market under the agreement in 2007 will be toys based on one of net’s most successful series, “Foster’s Home for Imaginary Friends,” created by Craig McCracken.

Products for “Ed, Edd n Eddy,” “Camp Lazlo” and “The Grim Adventures of Billy & Mandy” will also debut in 2007.

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