'McGuire,' 'Even Stevens' goes into reruns
Disney Channel hit comedy series “Lizzie McGuire” and “Even Stevens” are coming to rerun syndication in the fall.
Buena Vista TV, the corporate sibling of Disney Channel, is offering the teen-oriented sitcoms as a three-hour block of programming that TV stations could log in their FCC filings under the heading of educational and informational content.
Jed Cohen, senior VP of sales for Buena Vista TV, said he’ll suggest stations alternate “Lizzie” and “Stevens” in a half-hour slot between 3 and 5 p.m. six days a week. These two shows would provide a better lead-in to the more adult-skewing syndicated comedies than animated series typically do, Cohen said.
If afternoon timeslots are not available in a given market, Cohen said he’d accept a morning slot between 7 and 9 to get the clearance. But that time period would be difficult for the distributor because stations won’t pay cash for the two shows, instead giving up 3½ minutes within each half-hour for Buena Vista to sell nationally.
Poor ratings in the morning would cut into Buena Vista’s ad revenues, its sole source of income.
Another sales alternative, Cohen said, is for stations to stack the three hours back to back on Saturday morning.
Disney Channel produced 65 half-hours of each series before they went out of production.
“Lizzie” stars Hilary Duff and “Stevens” features Shia LeBeouf.