Blue skies ahead for Blighty TV blurbs

Mime group will appear on tube weather forecasts

LONDON — Putting a fast spin on the idea of product placement, the original creators of anarchic mime outfit Blue Man Group have adopted a striking new approach to marketing for their show’s London run.

Eschewing typical show promotion, the silent cobalt-tinted comics will instead build brand recognition by adorning TV weather forecasts on the ITV London region. It’s the first time a West End show has entered a sponsor partnership with ITV.

Although Blue Man Group began life in New York in 1982, London only discovered the phenomenon when it opened in November at the New London Theater. Reviews were split between terrific and terrifying.

Capitalizing on the celebrated British fondness for talking about the weather, the show’s original creators, Chris Wink, Phil Stanton and Matt Goldman, are in the U.S. filming short spots to bookend the weather bulletins.

James Charrington of Stage Entertainment Intl. Marketing sealed the deal with London Weekend Television via 7 Stars, a media planning and buying agency launched in 2005. Speaking from the set, Charrington told Variety: “Blue Men will be shown becoming fascinated by an old-fashioned TV weather broadcast and reacting according to the weather, tossing confetti for snow or squirting tanning lotion for sunshine.”

Blue Man Group’s advertising potential first bloomed with the Intel Pentium III campaign in the late 1990s. The new spots are scheduled to air on or before March 25.

More TV

  • AMERICAN IDOL - "118 (Performance Finals)"

    'American Idol' Recap: Katy Perry Calls Finale Part 1 a 'Disaster'

    LONDON — Putting a fast spin on the idea of product placement, the original creators of anarchic mime outfit Blue Man Group have adopted a striking new approach to marketing for their show’s London run. Eschewing typical show promotion, the silent cobalt-tinted comics will instead build brand recognition by adorning TV weather forecasts on the […]

  • 'Full Frontal with Samantha Bee' TV

    TV's Most Interesting Ads Could Be Served by CBS, Hulu - and Samantha Bee

    LONDON — Putting a fast spin on the idea of product placement, the original creators of anarchic mime outfit Blue Man Group have adopted a striking new approach to marketing for their show’s London run. Eschewing typical show promotion, the silent cobalt-tinted comics will instead build brand recognition by adorning TV weather forecasts on the […]

  • Howard Stern David Letterman

    Howard Stern Says Trump Rated Women, Called Angelina Jolie a 'Seven'

    LONDON — Putting a fast spin on the idea of product placement, the original creators of anarchic mime outfit Blue Man Group have adopted a striking new approach to marketing for their show’s London run. Eschewing typical show promotion, the silent cobalt-tinted comics will instead build brand recognition by adorning TV weather forecasts on the […]

  • Italian Actor Giancarlo Giannini Arrives at

    Giancarlo Giannini Joins George Clooney's 'Catch-22'

    LONDON — Putting a fast spin on the idea of product placement, the original creators of anarchic mime outfit Blue Man Group have adopted a striking new approach to marketing for their show’s London run. Eschewing typical show promotion, the silent cobalt-tinted comics will instead build brand recognition by adorning TV weather forecasts on the […]

  • Comcast's Sky Bid Unlikely to Face

    Comcast Bid for Sky Unlikely to Face Same Regulatory Scrutiny as Fox Offer

    LONDON — Putting a fast spin on the idea of product placement, the original creators of anarchic mime outfit Blue Man Group have adopted a striking new approach to marketing for their show’s London run. Eschewing typical show promotion, the silent cobalt-tinted comics will instead build brand recognition by adorning TV weather forecasts on the […]

  • Michael Palin Journeys to North Korea

    Michael Palin Journeys to North Korea for Landmark Travel Series

    LONDON — Putting a fast spin on the idea of product placement, the original creators of anarchic mime outfit Blue Man Group have adopted a striking new approach to marketing for their show’s London run. Eschewing typical show promotion, the silent cobalt-tinted comics will instead build brand recognition by adorning TV weather forecasts on the […]

  • Will Arnett Joins Julia Stiles’ Sky

    Will Arnett Joins Julia Stiles’ Sky Series ‘Riviera’

    LONDON — Putting a fast spin on the idea of product placement, the original creators of anarchic mime outfit Blue Man Group have adopted a striking new approach to marketing for their show’s London run. Eschewing typical show promotion, the silent cobalt-tinted comics will instead build brand recognition by adorning TV weather forecasts on the […]

More From Our Brands

Access exclusive content