LONDON — BBC Worldwide, the pubcaster’s commercial arm, has made a rare breakthrough in the Chinese TV market by licensing talent show format, “Just the Two of Us,” to terrestrial web Hunan Television.
It is the first time a BBC Worldwide format will appear on Chinese television.
Said the outfit’s director of content and production Wayne Garvie: “This is very exciting news for BBC Worldwide and for British production generally.
“Hunan Television is currently the home of China’s most popular television talent series and enjoys a viewership of hundreds of millions.
“To secure a place for a BBC format here is a great window for British television talent and an opportunity to build on our strong and positive relationships with Chinese broadcasters.”
“Just the Two of Us” will bow on Hunan Television during December and will air weekly.
Skein has also been licensed in Australia, Russia, Ukraine and Belgium.
It remains to be seen whether the deal will help open the door for BBC Worldwide in what is a potentially highly lucrative but notoriously difficult market for Western distributors.