BBC online ads could generate $200 mil

Pubcaster sizes up advertising potential of Website

LONDON — The BBC could generate almost $200 million from global online advertising revenue.

This is according to an estimate of how a commercially funded BBC Web operation might perform internationally, according to a strategy report from consultants Accenture.

Accenture posited three different scenarios on how the BBC might benefit financially from running ads on its homepage and news website.

It is understood that the consultants suggested the pubcaster, whose dominant online position in the U.K. has been attacked by rivals, might pocket between $91 million and $199.5 million depending on how aggressively the BBC was prepared to be.

The BBC’s global status is likely to work to its advantage if it decides to put ads on some of its Web-based activities aimed at the international market.

In a statement the BBC said: “As one would expect, BBC Worldwide has developed financial forecasts for bbc.com.

“Our plans are at the moment work in progress as many of the parameters on the proposal are still under discussion and are naturally commercially confidential.”

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