You will be redirected back to your article in seconds

Basketball bounces o’seas

NBA to be in 215 countries

More foreign telecasters are set to follow the exploits of Kobe Bryant, LeBron James and their high-flying peers, ballooning the National Basketball Assn.’s reach to 215 countries in 41 languages through 188 worldwide TV distributors.

Of the newcomers, 19 come from China, bolstering an extension of the NBA’s partnership with CCTV, the country’s national TV network.

“The relationship between CCTV and the NBA,” said sports programming topper Jiang Heping in a prepared statement, “has grown from a tape-delayed broadcast of the 1987 NBA All-Star Game to our current lineup of four live NBA games a week,” plus locally produced magazine show “Hoopark.”

The NBA will see more coverage from Sky Italia and Sport Italia, particularly of the Toronto Raptors, which made the Italian native Andrea Bargnani its first draft pick in June.

In addition to the telecasters from China, the NBA has struck deals with outlets in Argentina, the Czech Republic, the Dominican Republic, Ghana, Greece, Guatemala, Romania and Taiwan.

More TV

  • Chelsea HandlerHFPA Grants Banquet, Arrivals, Los

    Chelsea Handler's Netflix Talk Show Cancelled After Two Seasons

    More foreign telecasters are set to follow the exploits of Kobe Bryant, LeBron James and their high-flying peers, ballooning the National Basketball Assn.’s reach to 215 countries in 41 languages through 188 worldwide TV distributors. Of the newcomers, 19 come from China, bolstering an extension of the NBA’s partnership with CCTV, the country’s national TV […]

  • Mindy Kaling TCA

    Mindy Kaling to Produce Two Comedies in Development at NBC From 'Mindy Project' Team (EXCLUSIVE)

    More foreign telecasters are set to follow the exploits of Kobe Bryant, LeBron James and their high-flying peers, ballooning the National Basketball Assn.’s reach to 215 countries in 41 languages through 188 worldwide TV distributors. Of the newcomers, 19 come from China, bolstering an extension of the NBA’s partnership with CCTV, the country’s national TV […]

  • CMT 'Artists of the Year' Lauds

    Jason Aldean, Luke Bryan, Chris Stapleton, More: Get to Know CMT's Artists of the Year

    More foreign telecasters are set to follow the exploits of Kobe Bryant, LeBron James and their high-flying peers, ballooning the National Basketball Assn.’s reach to 215 countries in 41 languages through 188 worldwide TV distributors. Of the newcomers, 19 come from China, bolstering an extension of the NBA’s partnership with CCTV, the country’s national TV […]

  • Jerrod Carmichael to Produce Fox Comedy

    Jerrod Carmichael to Produce Comedy Put Pilot at Fox Based on Life of Nate Bargatze (EXCLUSIVE)

    More foreign telecasters are set to follow the exploits of Kobe Bryant, LeBron James and their high-flying peers, ballooning the National Basketball Assn.’s reach to 215 countries in 41 languages through 188 worldwide TV distributors. Of the newcomers, 19 come from China, bolstering an extension of the NBA’s partnership with CCTV, the country’s national TV […]

  • Rick and Morty

    Hollywood's Harassment Problem Flows From Harvey Weinstein to 'Rick and Morty' (Column)

    More foreign telecasters are set to follow the exploits of Kobe Bryant, LeBron James and their high-flying peers, ballooning the National Basketball Assn.’s reach to 215 countries in 41 languages through 188 worldwide TV distributors. Of the newcomers, 19 come from China, bolstering an extension of the NBA’s partnership with CCTV, the country’s national TV […]

  • DSCF3404.raf

    Los Angeles Feature Film Production Increases 7.6% in Third Quarter

    More foreign telecasters are set to follow the exploits of Kobe Bryant, LeBron James and their high-flying peers, ballooning the National Basketball Assn.’s reach to 215 countries in 41 languages through 188 worldwide TV distributors. Of the newcomers, 19 come from China, bolstering an extension of the NBA’s partnership with CCTV, the country’s national TV […]

More From Our Brands

Access exclusive content