Baseball scores for Fox

Morning Ratings Flash - Rick Kissell

For the first time this postseason, Fox’s baseball coverage was a factor in the primetime ratings race, as the seventh game of the National League Championship Series gave the net its best Thursday result since “American Idol” aired there last March.

Preliminary Nielsen numbers for the live event are subject to revision but the game delivered a 4.5 rating/11 share in adults 18-49 and 14.1 million viewers overall on the net’s affils during primetime. Given the competitiveness and stakes of the game — the St. Louis Cardinals won 3-1 to advance to the World Series — Fox is expected to come in with at least a 5.2 rating for the game in its entirety.

ABC won the night in adults 18-49 for a fifth straight week with a 5.8 to a 5.4 for CBS, with the Alphabet’s trio of “Ugly Betty” (4.3/ 12 in 18-49, 13.1 million viewers overall), “Grey’s Anatomy” (9.5/23 in 18-49, 21.9 million viewers overall) and “Six Degrees” (3.7/10 in 18-49, 8.8 million viewers overall) all flat or up a tick week to week in the 18-49 demo. “Grey’s” defeated CBS drama “CSI” (6.8/16 in 18-49, 20.2 million viewers overall) by the largest margins since their head-to-head season premiere matchup on Sept. 21.

“Survivor” (5.3/14 in 18-49, 15.0 million viewers overall) joined “CSI” in being at season-low levels, as the more male-skewing Eye entries were more affected by baseball by the Alphabet’s femme-focused skeins. At 10, though, CBS reversed its downward trajectory with “Shark” (4.2/11 in 18-49, 13.6 million viewers overall), which retained a best-yet 62% of its “CSI” 18-49 aud to improve its chances of getting a full-season pickup. NBC’s “ER” again won at 10 (5.5/14 in 18-49, 13.5 million viewers overall), but it was at its season low and saw its advantage over “Shark” was trimmed to 31% in 18-49.

Earlier in the evening for NBC, “My Name Is Earl” (3.5/10 in 18-49, 8.7 million viewers overall) was down a bit from recent weeks, while 8:30 laffer “The Office” (4.0/10 in 18-49, 8.4 million viewers overall) held up better. At 9, “Deal or No Deal” placed fourth (3.0/7 in 18-49, 9.7 million viewers overall).

The CW was about even with the previous week with its combo of “Smallville” (2.0/5 in 18-49, 4.6 million viewers overall) and “Supernatural” (1.5/4 in 18-49, 3.3 million viewers overall).

Preliminary 18-49 averages for the night: ABC, 5.8/15; CBS, 5.4/14; Fox, 4.5/11; NBC, 4.1/11; CW, 1.7/4.

In total viewers: CBS, 16.3 million; ABC, 14.6 million; Fox, 14.1 million; NBC, 10.6 million; CW, 4.0 million.

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