Achilles Media working to expand event's int'l reach
TORONTO — More than C$720 million ($632.9 million) in TV production and distribution deals were inked at or in the wake of the 27th annual Banff World Television Festival, according to delegates.
The figure, released by fest organizers and based on a survey completed by about 400 of June’s festival participants, is a nearly five-fold increase from the business generated at the previous year’s confab.
“The results of this latest delegate survey are unequivocal evidence that Banff is a vital, viable and important component of the global television industry,” said fest CEO Robert Montgomery.
Next year another award will be added to the Banff World Television kudos, for telenovela/drama serial program. The award will be doled out for the first time at the festival’s 28th installment, skedded for June 10-13.
Achilles Media, new owner/manager that bailed out the financially troubled fest in 2004, is working to expand Banff’s international reach and reputation, with particular emphasis on the U.S. industry’s presence.