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BabyTV launches in Latin America

Infant-skewed net at center of controversy

Babies in Latin America are getting their three-hour fix of BabyTV, thanks to FoxLife Latin America which is launching the block this month.

BabyTV is a 24-hour channel in Europe, Canada and Asia, where it has stirred some controversy.

At the core of the issue is whether babies should be subjected to any television or even videos before the age of two. To counter such claims, BabyTV asserts that it promotes an interaction between parent and child.

FoxLife will air the three-hour block commercial-free in Spanish and Portuguese (for Brazil).

Net launched January this year and targets women 18-49. Other programs in its lineup include BBC’s “Footballers’ Wives,” U.S. skeins “Pepper Dennis,” “Ally McBeal” and “Teachers” as well as telenovelas “Los treinta”, “Ladrón de corazones” and “Amor en Custodia.”

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