MEXICO CITY — Azteca America has named former Televisa exec Jose Luis Guasch director of production and operations at the U.S. subsidiary of Mexico’s No. 2 net TV Azteca.
Gausch is the second ex-Televisa exec in about a week to be tapped as Azteca America beefs up its U.S. executive ranks. Last week, Azteca named former Univision and Televisa exec Joshua Mintz director of programming.
Gausch, who will report to Azteca America CEO Adrian Steckel, is focusing on the net’s news operations, which were transferred to Los Angeles in February.
Gausch spent 39 years at Televisa in a variety of posts, including veep of Televisa’s northeast division, which stretches from Tijuana to Ciudad Juarez. He had been semi-retired, recently serving as a veep of Mexico’s TV industry association.