Azteca Dallas station to DirecTV

Deal adds around 375,000 additional homes

MEXICO CITY — Azteca America affiliate station group Una Vez Mas has reached the latest in a string of carriage deals, adding its Dallas station KODF to DirecTV’s offerings.

KODF will be seen on DirecTV channel 26.

Deal adds around 375,000 additional homes in the Dallas-Fort Worth area and bumps Azteca’s coverage to 86% of the U.S. Hispanic aud. Azteca America is the U.S. subsidiary of Mexico’s No. 2 web, TV Azteca.

Dallas-based Una Vez Mas, headed by CEO Terry Crosby, is Azteca America’s biggest and fastest-growing affiliate group, with 17 stations. Company’s expansion, most recently into Atlanta, is backed by venture capital from Boston-based private equity firm Alta Communications.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading