Azteca America has added affiliate stations in Boston and Twin Falls, Idaho, bumping its coverage of the U.S. Hispanic market to around 87%.
The incorporation of Boston station WFXZ, owned by Boston Broadcasting Corp., completes Azteca America’s coverage in all of the 25 top U.S. Hispanic markets. Boston is ranked No. 23 with 117,000 Hispanic TV households, or 1.04% of the national Hispanic market.
Separately, Azteca America inked a deal with station KYTL in Twin Falls.
During a conference call with investors on Tuesday, Bruno Rangel, head of investor relations at Mexican web TV Azteca, said it would continue to expand Stateside.
“Right now is time to invest if we want to have a bigger part of the U.S. market,” Rangel said.
TV Azteca claims a 5% share of the U.S. Hispanic aud, with highs of 12% during weekend evenings.
Sales at Azteca America were up 22% to $9.4 million during the second quarter compared to $8 million a year earlier, the company said Monday.
Azteca America represents around 4% of the company’s revenue, which was $235 million during the second quarter.
The web is producing 1,000 hours of content for the U.S. market out of 9,000 hours produced annually.