HOLLYWOOD — Azteca America, the U.S. network of No. 2 Mexican web TV Azteca, is launching the first Hispanic over-the-air TV station in New Orleans with a special news report on Hurricane Katrina and the post-disaster influx of Hispanic immigrants in New Orleans.
A demographic shift in the wake of the hurricane has created a demand for Spanish-language media. Hispanic immigration has more than doubled following the hurricane, with many newcomers engaged in the construction trade. These worker and their families have become part of the future demo of New Orleans.
“As a new media outlet, and the only over-the-air Spanish-language television station in the market, we will help create jobs and economic opportunities in this market that did not exist before the hurricane,” said Terry Crosby, chairman and CEO of Azteca America’s largest affil group, Una Vez Más. “We believe in the future of New Orleans; despite Katrina we are willing to invest in the market for the benefit of the Hispanic community and the community at large.”
WTNO was a home shopping network that was destroyed by the hurricane. Una Vez Mas bought it and restored it as an Azteca America affil.
“Katrina and the Hispanic impact” will air from Aug. 28-Sept. 1 at 6.30 pm and 11:00 pm.