Aussies drag feet on digital switch over

Pic quality drives viewers to ditch analog

SYDNEY — A report released by watchdog the Australian Communications and Media Authority (ACMA) on Thursday shows Oz digital take up is still slow with just 29% of Aussie households with access to digital free-to-air. The report also reveals the awareness of the impending analog switch off has seen little change.

Picture quality continues to be the top driver (36%) for adopting the new technology with content/new channels trailing at 15.6%.

“Better picture quality remains the most important reason for adopting digital television while upgrading, replacing or buying a new TV was the second highest reason for digital adoption in 2006,” said ACMA topper Chris Chapman.

Oz has been dragging its feet on digital take up forcing the government to postpone the proposed analog switch-off date; new date is likely to be 2012.

A range of measure, including subsidies for low in come families, have so far been resisted but not ruled out.

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