Attendance at Screenings up by 30%

German TV showcase held in Austria for first time

BERLIN — Organizers of the German Screenings are reporting a 30% boost in attendance midway through this year’s event, held for the first time in Austria.

Pubcaster ARD’s international distribution arms German United Distributors and Telepool set up the event, which kicked off Dec. 3 in Vienna, and were joined for the second year by Austrian pubcaster ORF as well as German international pubcaster Deutsche Welle.

ZDF Enterprises, the distribution division of Germany’s other main pubcaster, no longer takes part in the event, which attracted nearly 150 buyers from Europe and around the world.

ZDF Enterprises topper Alexander Coridass has in the past called for the German Screenings to be revamped and opened to commercial broadcasters and other producers in order to make it more attractive and relevant to international buyers, although the event remains a useful and exclusive venue for ARD and its partners.

Telepool is hawking TV and feature film product such as ARD’s hit series “Turkish for Beginners,” telenovela “Red Roses,” which sold to Switzerland, and Andreas Dresen’s hit “Summer in Berlin.”

The German Screenings run through Dec. 7.

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