You will be redirected back to your article in seconds

Animal Planet brings it home

Net spends $35 mil on pet-related netcos

Animal Planet plans to shift the balance of its programming from wild animals to domestic pets with the $35 million purchase of Petfinder.com and PetsIncredible.

In a second announcement, parent company Discovery Communications has formed Animal Planet Media Enterprises, the umbrella company not only of Petfinder.com and PetsIncredible but of the Animal Planet cable network, which reaches 90 million homes; Animalplanet.com; broadband Web site Animal Planet Beyond; and the net’s video-on-demand and wireless platforms.

Animal Planet exec VP-general manager Maureen Smith said, “Pets represent a $34 billion-a-year business in this country, so we’re increasing the presence of the pet side of our coverage. Our goal is to be a source not only of entertainment but of information, to be a resource for consumers.”

Animal Planet calls Petfinder.com “the No. 1 pet-related Web property.” Smith said Petfinder attracted 7 million unique visitors in September who combined to chalk up 120 million page views.

PetsIncredible is a producer-distributor of videos on the training and grooming of pets. It also comes with a Web site, Petvideo.com.

The new purchases are also geared to the creation of more merchandising extensions, such as Animal Planet’s long-term partnerships with Toys ‘R Us and Target.

Smith’s duties will expand to encompass the entire Animal Planet Media Enterprises operation, but she’ll still report to Billy Campbell, prexy of Discovery Networks U.S.

More TV

  • Disney-ABC TV Chief on Weinstein's Victims,

    Disney-ABC TV Chief Ben Sherwood on Weinstein's Victims, Shonda Rhimes' Exit

    Animal Planet plans to shift the balance of its programming from wild animals to domestic pets with the $35 million purchase of Petfinder.com and PetsIncredible. In a second announcement, parent company Discovery Communications has formed Animal Planet Media Enterprises, the umbrella company not only of Petfinder.com and PetsIncredible but of the Animal Planet cable network, […]

  • Bill OReilly Roger Ailes Sexual Harrassment

    Bill O'Reilly, Roger Ailes Still Loom Over Fox's Business (Analysis)

    Animal Planet plans to shift the balance of its programming from wild animals to domestic pets with the $35 million purchase of Petfinder.com and PetsIncredible. In a second announcement, parent company Discovery Communications has formed Animal Planet Media Enterprises, the umbrella company not only of Petfinder.com and PetsIncredible but of the Animal Planet cable network, […]

  • Bill O'Reilly Scandal

    21st Century Fox Defends Renewing Bill O'Reilly Contract Despite New Sexual Harassment Settlement

    Animal Planet plans to shift the balance of its programming from wild animals to domestic pets with the $35 million purchase of Petfinder.com and PetsIncredible. In a second announcement, parent company Discovery Communications has formed Animal Planet Media Enterprises, the umbrella company not only of Petfinder.com and PetsIncredible but of the Animal Planet cable network, […]

  • RuPaul

    RuPaul Reveals the Queens Competing in 'RuPaul's Drag Race All Stars' Season 3

    Animal Planet plans to shift the balance of its programming from wild animals to domestic pets with the $35 million purchase of Petfinder.com and PetsIncredible. In a second announcement, parent company Discovery Communications has formed Animal Planet Media Enterprises, the umbrella company not only of Petfinder.com and PetsIncredible but of the Animal Planet cable network, […]

  • Donald Trump

    SAG-AFTRA Supports 'Unencumbered Press' After Trump's License Revocation Threat

    Animal Planet plans to shift the balance of its programming from wild animals to domestic pets with the $35 million purchase of Petfinder.com and PetsIncredible. In a second announcement, parent company Discovery Communications has formed Animal Planet Media Enterprises, the umbrella company not only of Petfinder.com and PetsIncredible but of the Animal Planet cable network, […]

  • Brent Briscoe Dead: 'Twin Peaks' and

    Brent Briscoe, 'Twin Peaks' and 'Parks and Recreation' Actor, Dies at 56

    Animal Planet plans to shift the balance of its programming from wild animals to domestic pets with the $35 million purchase of Petfinder.com and PetsIncredible. In a second announcement, parent company Discovery Communications has formed Animal Planet Media Enterprises, the umbrella company not only of Petfinder.com and PetsIncredible but of the Animal Planet cable network, […]

  • 'Magnum P.I.' Reboot in Development at

    'Magnum P.I.' Reboot in Development at CBS From Peter Lenkov With Production Commitment

    Animal Planet plans to shift the balance of its programming from wild animals to domestic pets with the $35 million purchase of Petfinder.com and PetsIncredible. In a second announcement, parent company Discovery Communications has formed Animal Planet Media Enterprises, the umbrella company not only of Petfinder.com and PetsIncredible but of the Animal Planet cable network, […]

More From Our Brands

Access exclusive content