Alta equity aids Mas’ station spree

Move will allow Una Vez Mas to add 11 markets to station group

Azteca America, the U.S. web of Mexico’s No. 2 broadcaster TV Azteca, is primed for further expansion.

Boston-based private investment firm Alta Communications has bought an equity stake in Una Vez Mas, Azteca America’s largest affiliate group.

This will allow Una Vez Mas to add 11 Hispanic markets to its station group and complete the acquisitions of several stations already affiliated with Azteca America.

The Dallas-based affiliate group currently runs 12 stations, mostly in Texas.

Azteca America expects the addition will up its number of affiliate stations to 54 from 43, expanding its signal to 87% of the U.S. Hispanic population.

Another of Azteca America’s four large affiliate groups, McGraw-Hill Broadcasting, bought San Diego web KZDF late last year and will launch Azteca America San Diego this month.

Launched in 2002, Azteca America faces an uphill ratings battle against market leader Univision network; NBC U’s Telemundo, which ranks second during weeknight primetime; and Univision’s Telefutura, which ranks behind its sister net outside primetime.

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