Morning Ratings Flash - Rick Kissell
An extended report on the sex scandal involving the University of Duke lacrosse team generated good ratings for venerable CBS newsmag “60 Minutes” on Sunday, a night that ABC won in key demos.
Based on affiliate-based preliminary nationals from Nielsen, “60 Minutes” is expected to come in with roughly a 4.5 rating/13 share in adults 18-49 and 16.8 million viewers overall for Sunday’s installment, which began roughly 30 minutes late in much of the country due to an NFL overrun. Numbers for the net’s other programs are also subject to revision in the nationals, but “Amazing Race” should come in with about a 3.8/9 in 18-49 and 11.8 million viewers overall), with “Cold Case” (4.0/9 in 18-49, 14.0 million viewers overall) and “Without a Trace” (4.4/11 in 18-49, 14.5 million viewers overall) closing out the night.
ABC won in demos for a fourth straight Sunday to start the season, although “Desperate Housewives” (8.0/18 in 18-49, 20.0 million viewers overall) and “Brothers & Sisters” (4.9/12 in 18-49, 12.0 million viewers overall) were both down some week to week and at their lowest levels of the season. Kicking off the night, “America’s Funniest Home Videos” (3.1/9 in 18-49, 9.6 million viewers overall) and “Extreme Makeover: Home Edition” (5.5/13 in 18-49, 14.3 million viewers overall) were both up week to week.
Numbers for the sports action on both NBC and Fox are murky, but the New York Mets-St. Louis Cardinals baseball playoff game on Fox should deliver roughly a 2.7 rating in adults 18-49 and more than 9 million viewers overall. And over at the Peacock, “Sunday Night Football” is expected to produce its lowest scores of the seasons, drawing roughly a 4.7 rating in adults 18-49 and more than 11 million viewers overall for the Denver Broncos-Oakland Raiders contest.
At the CW, “7th Heaven” (1.1/3 in 18-49, 3.1 million viewers overall) didn’t do horribly with its first try on Sunday night but was down more than 25% from its most recent Monday airing. And first-year drama “Runaway” (0.7/2 in 18-49, 1.8 million viewers overall) wasn’t too far off its weak Monday average.
Preliminary 18-49 averages for the night: ABC, 5.4/13; CBS, 4.2/11; NBC, 3.8/10; Fox, 2.1/5; CW, 0.9/2.
In total viewers: CBS, 14.5 million; ABC, 14.0 million; NBC, 9.4 million; Fox, 7.4 million; CW, 2.3 million.