LONDON — U.K. multi channel provider Flextech TV — the programming arm of cable combo NTL — has upped Jonathan Webb as outfit’s managing director.

Webb, formerly director of programming for Bravo, Bravo2, Trouble and Challenge, replaces Lisa Opie, who earlier this week was announced as the managing director of content at Five, the British terrestrial web.

In his new role Webb will report to Malcolm Wall, CEO of content at NTL.

Webb has spent the past decade working at Flextech. He takes up his new gig with immediate effect.

There had been speculation that Webb would be head hunted by Opie to join her at Five so his promotion at Flextech looks designed to keep him in the NTL fold.

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