HOLLYWOOD — At the June 21 “Superman Returns” premiere, both the pic and the party were a fine blend of old and new.
The after-party was on the Brentwood Veterans Administration grounds, where the customary schmoozing was done in the shadow of something never seen before at a premiere: a “skydiving” machine that blew hardy guests 15 feet upward in a simulation of superhero flying.
As for franchise, exec producer Chris Lee said, “It’s 70 years of heritage that have to be both respected and renewed.”
Director Bryan Singer said the filmmaking called for a “day-to-day balancing between nostalgia and evolution,” while producer Gil Adler described the process as mixing “the traditional with what’s emotionally satisfying and provocative to a contemporary audience.”
Preem was a benefit for Singer’s alma mater, with more than $300,000 raised for the USC School of Cinema-Television.