Sony taps lightly on the gas

'Lessons' learned at pic's Gotham bow

NEW YORK — After a blowout bow for “Volver” recently, Sony Pictures Classics kept things simple at the “Driving Lessons” preem Oct. 10 at Clearview Chelsea West Cinemas.

Pic’s producer Julia Chasman admitted that releasing the small comedy among fall’s prestige films was a mixed bag.

“I think of the release date as the good news and the bad news,” Chasman said. “If you do a film you care about, you really want it to be (released) in the fall, and if you believe in it enough, then you are willing to live through the anxiety that comes with that date, which means a lot of other good films (bowing).

For SPC’ co-topper Tom Bernard, the pic serves an important role in a crowded, youthful marketplace.

“I think this is the type of film that hits an older audience,” Bernard said. We felt this is a (good time) for this film to be an alternative for the older audience that really isn’t served anymore by the Hollywood films.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety