NEW YORK — After a blowout bow for “Volver” recently, Sony Pictures Classics kept things simple at the “Driving Lessons” preem Oct. 10 at Clearview Chelsea West Cinemas.
Pic’s producer Julia Chasman admitted that releasing the small comedy among fall’s prestige films was a mixed bag.
“I think of the release date as the good news and the bad news,” Chasman said. “If you do a film you care about, you really want it to be (released) in the fall, and if you believe in it enough, then you are willing to live through the anxiety that comes with that date, which means a lot of other good films (bowing).
For SPC’ co-topper Tom Bernard, the pic serves an important role in a crowded, youthful marketplace.
“I think this is the type of film that hits an older audience,” Bernard said. We felt this is a (good time) for this film to be an alternative for the older audience that really isn’t served anymore by the Hollywood films.”