NEW YORK — It was the Manhattan version of planes, trains and automobiles when Par launched “MI3” with multiple preems that had Tom Cruise scrambling around town.
From 4 p.m. until 8 p.m., Cruise attended a troika of Tribeca fest screenings arriving in a half-dozen forms of photogenic transportation including fire trucks, motorcycles and, inevitably, helicopters. At one point the event production notes said Tom, “gets on a speedboat and heads up to Harlem.”
At the main evening preem at the Ziegfeld, Cruise looked energized, the PR team weary (or seasick from the Harlem ride) and Par prexy Gail Berman said, “Tom has done the city and the city has done Tom.”
Post-screening, Par topper Brad Grey said tyro helmer J.J. Abrams’ pic was “exactly what we wanted” while Viacom co-COO Tom Freston joked that the film could invent a new B.O. category: “biggest three-day, non-holiday weekend gross from a first-time director.”