HOLLYWOOD — Big Momma was back Jan. 25 when the sequel to the 2000 hit (which cumed $117 million domestically) preemed at the Chinese Theater.
The original ranks fourth in that most secluded of B.O. categories, where “Mrs. Doubtfire” dominates. Producer David T. Friendly said the reason for the large take was due to crossover, not cross-dressing.
“The original was made for an African-American audience,” Friendly said. “You don’t get those kinds of numbers with one demographic.”
Friendly added “Big Momma 2” was aimed at “all African-Americans, all teens and now we’re going after soccer moms.”
Helmer John Whitesell said the sequel is “more of a love story about a family,” while star Martin Lawrence said he thought a lot about how to “gauge the direction we can take Big Momma.”
Star said he had a smooth relationship with Fox and New Regency that revolved around principle of: “I don’t tell them how to market, and they leave the jokes to me.”