Joie De Vivre Hospitality spent a reported $12 mil to transform former Holiday Inn eyesore

What’s brown and white with plush ottomans scattered all over?

Almost every boutique hotel in Los Angeles, including the just-opened Hotel Angeleno.

San Francisco-based Joie De Vivre Hospitality spent a reported $12 million and three months to transform the former Holiday Inn eyesore. Straddling Brentwood and Bel-Air, it’s the company’s first Los Angeles property and one that they hope will lure hipsters west of the Sunset Strip.

THEY SAY

“This is a total L.A. icon that is in the most affluent neighborhood of Los Angeles and one of the most affluent neighborhoods in all of America,” says JDV chairman-CEO Chip Conley.

WE SAY

The Good L.A. traditionally maintains an inverse relationship between the quality of a restaurant’s food and its view. However, Angeleno’s “Italian steakhouse,” West, offers unobstructed 200-degree views from the 17th floor and, for the June 7 opening, West chef Josh Moulton prepared Pacific oysters in mignonette and lime-soaked sea scallops. Waiters also offered samples of thick, just-charred sirloin steak. Combined with the sophisticated, retro-groovy interior, you’ve got a great place to impress the family next time they’re in town. If they can maintain the quality, we’re in for a high-altitude treat.

The Bad Event planners, beware. West’s panoramic ocean and downtown-skyline views are astonishing, but with two elevators guests may wait for a trip to the top. And a too-small on-site parking lot can mean an even longer valet line; some opening-night guests waited nearly two hours for their cars. Angeleno spokesperson Dawn Shalhoup says the parking situation has been resolved and elevator lines won’t be a problem with guest lists of less than 400 — West’s maximum capacity. (She estimates the opening night party hosted just over 400.) “Hindsight is 20/20,” she says. “Unfortunately, we learned the hard way.”

NEED TO KNOW

170 N. Church Lane, (310) 476-641. Rooms start at $178. West hours: Breakfast: 6:30-10:30 a.m. (weekdays), 7-10:30 a.m. (weekends); lunch: 11:30 a.m.-2:30 p.m.; dinner: 5:30-10:30 p.m. Lounge menu available noon to midnight.

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