Anthony Malara, a former president of CBS and former head of the New York State Broadcasters Association died Aug. 25 in Syracuse, NY of acute myeloid leukemia. He was 69.
Malara retired from CBS Television Network in 1995 after 17 years. He started his career at WWNY in 1957 in Middletown as the general manager of the TV and radio station, along with WMSA radio in Massena.
In 1978, he was recruited by CBS and became a network vice president responsible for the CBS affiliates. In 1981, he was promoted to vice president and general manager of the network, until 1982 when he became president of CBS Television.
After a 1988 reorganization, he was appointed president of the CBS affiliate relations division, and worked with 200 affiliates around the country.
He retired in 1995 and the next year created TCM Media Associates. The consulting firm served clients such as PAX Television Network and Telemundo. He later founded Malara Broadcasting, which owned small market TV stations.