Financial news net CNBC has named Jonathan Wald senior VP of business news, replacing David Friend, who left the network.
Wald, who will report to network president Mark Hoffman, is a former executive producer of “NBC Nightly News With Tom Brokaw” and “Today.” Wald joined NBC News as a desk assistant in 1983.
After moving to CNBC, he created the net’s 7 p.m. show, “On the Money,” which has been one of the net’s fastest-growing programs.
In his new role, Waldman will oversee all CNBC broadcasts from 4 a.m. to 8 p.m. — the biz news net’s primetime — which includes all Business Day shows as well as “Kudlow & Company,” “Mad Money w/ Jim Cramer” and “On the Money.”
CNBC’s Business Day lineup is up 52% in viewers in the second quarter from the same period last year and 86% in the adults 25-54 demographic.
CNBC registers very low Nielsen numbers overall but claims significant at-work viewership on trading floors, offices and business hotels.