McLoughlin new topper of WB prod'n unit

Hilary Estey McLoughlin, who has developed and produced firstrun syndie hits including “The Rosie O’Donnell Show” and “The Ellen DeGeneres Show” at Telepictures, has been promoted to prexy of the Warner Bros.-owned production unit.

Estey McLoughlin will report to Bruce Rosenblum, president of the Warner Bros. Television Group.

Despite syndication being a largely male-dominated biz, much of daytime programming targets women — and Estey McLoughlin is known for her ability to pinpoint talents that would appeal to the female demo. She joins Terry Wood of Paramount/King World as the only two women at the top of the syndie production ladder.

“I think I have some sensibility for pop culture, I know I have a great team, and sometimes we’ve just been lucky,” she told Daily Variety.

Estey McLoughlin joined Lorimar-Telepictures as director of development in 1989 and most recently served as exec VP-general manager since 2002. Effective immediately, she will now oversee one of the leading producers of firstrun strips in the syndication marketplace.

“In Hilary we are fortunate to have an executive who possesses an extensive track record of hands-on experience producing successful television, a strong business acumen and an unmatched understanding and appreciation of what viewers are compelled to watch,” Rosenblum said.

Estey McLoughlin replaces Jim Paratore, who had served in the top spot since Telepictures Prods.’ inception in 1992. Paratore recently decided to hang out his own indie production shingle, ParaMedia, in an exclusive overall deal with the Warner Bros. Television Group (Daily Variety, Aug. 22).

“Hilary was my first hire when we started the company and has been an important part of all of the success that we have had over the years. This is just about as seamless of a transition as you can have. The company won’t miss a beat,” Paratore said.

Estey McLoughlin has helped to build the nonscripted production division into one of the industry’s top producers, with some 17 strips, including long-running shows “Extra” and “Jenny Jones” as well as “Rosie” and “Ellen.” For the upcoming season, Telepictures is producing six nationally syndicated strips.

Estey McLoughlin began her career in 1984 as a research analyst for programming rep firm Seltel in New York.

Follow @Variety on Twitter for breaking news, reviews and more