Ryan Seacrest and “Laguna Beach” producer Go Go Luckey Prods. are heading to Las Vegas for “Paradise City,” a weekly half-hour for E! about people trying to make it big on the Strip.
Cabler has greenlit eight half-hour episodes that will follow several twentysomethings who’ve moved to Sin City in order to realize their dreams of stardom, whether that means becoming a model, rock star or bigtime club promoter.
Production has begun for a premiere next spring.
“Paradise” is Seacrest’s first series sale to E! since the cabler signed him to a rich talent/production pact last year (Daily Variety, Dec. 21).
He’ll exec produce via his Ryan Seacrest Prods. shingle, based at E! Studios. To date, RSP has produced a handful of celebrity interview specials as well as red-carpet events for the net.
Go Go Luckey principals Gary and Julie Auerbach also will exec produce.
“Vegas has really become the new mecca for entertainers from all areas: music, theater, dance, fashion and magic,” said Julie Auerbach. “We’ll take you inside the lives of people who are working hard to achieve their dreams in a city that holds many temptations to stray from their goals.”
E! has tried a Vegas-set reality show before. Last summer, channel rolled out “Party at the Palms,” a “Wild On!”-style series that took place entirely at the Palms resort. Despite good ratings, show lasted just one season.
Comcast entertainment group prexy-CEO Ted Harbert said pairing the sensibilities of Seacrest and Go Go Luckey makes a lot of sense. “Go Go Luckey has a great track record with real-life dramas featuring strong personalities, and Ryan has an incomparable sense of what young viewers want,” he said.
Go Go Luckey’s credits include the A&E series “Rollergirls” and the USA docu-movie “Great American Christmas.”