Adler will be loaned out to work on laffer 'Big Day'
Touchstone Television has inked “Less Than Perfect” scribe Justin Adler to an overall deal — but the studio plans on sharing him with Sony, at least for a while.As part of Adler’s two-year, seven-figure pact with Touchstone, scribe will initially be loaned out to work on Sony Pictures TV-produced laffer “Big Day.” He’ll be a co-exec producer on the skein, which debuts on Touchstone sister net ABC this fall. Touchstone still has exclusive dibs on Adler’s development. Scribe — most recently a co-exec producer on Lorne Michaels’ ABC laffer “Sons and Daughters” — said he plans to create new projects while on “Big Day,” and he is already working on two ideas. Touchstone exec VP Julia Franz said the studio had been impressed by Adler’s work on Touchstone-produced skeins such as “Less Than Perfect” and the short-lived Jason Alexander starrer “Bob Patterson.” “Justin’s sensibility matches the direction networks are taking in the comedy world,” she said. While Adler has a history with Touchstone, the exclusive overall deal is the scribe’s first with any studio. Adler said the serialized nature of “Big Day” — which in its first season will concentrate on a young couple’s wedding day — drew him to the show. “It’s very challenging to not just work on a show where the stories (happen) in a vacuum. Everything we do in every episode is linked,” he said. In addition to “Perfect” and “Patterson,” Adler’s credits include “Futurama” and “Welcome to New York.”
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