Sci Fi burnishes exec lineup

Cabler taps Schoneboom, O'Brien, Brennan

Sci Fi Channel has named Sallie Schoneboom senior VP of public relations, while Nora O’Brien has been upped to VP of original programming.

Cabler has also tapped Bill Brennan as VP in the communications department, and Lana Kim as director.

Schoneboom comes to Sci Fi from ABC Daytime, where she served as head of media and talent relations and helped launch morning yakfest “The View.” She will report to Sci Fi exec VP-general manager Dave Howe.

O’Brien will develop both series and longform projects in her new position. She currently oversees “Stargate SG-1” and the drama pilot, “Warehouse 13” from “Battlestar Galactica” exec producer Ronald D. Moore.

Brennan previously served as a publicity veep at Bravo, where he worked on the campaigns for “Queer Eye for the Straight Guy” and “Inside the Actor’s Studio.”

Kim, upped from manager, oversees publicity for the cabler’s Friday lineup of original series including “SG-1,” “Stargate Atlantis” and “Galactica.”

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