MTV's 'World' down 53% from last season
A correction was made to this article on Nov. 29, 2006.
Long-running MTV reality franchise “The Real World” may finally be showing signs of age.
Skein’s 18th edition, “The Real World: Denver,” premiered to lackluster numbers in its new Wednesdays-at-10 timeslot.
MTV ran the premiere episode at 8, 9 and 10 pm on Nov. 22. In its regular 10 pm timeslot, the epsiode pulled 1.56 million total viewers, while the cumulative total for the three airings was 4.33 million overall viewers.
Numbers also fell by half in MTV’s target 12-24 and 12-34 demographics. In the key 12-24 category, premiere was down to 965,000 viewers from the 1.87 million who tuned in for the first seg of “Key West.”
MTV touted results for a pair of one-hour preview specials that ran at 8 and 9 leading up to the premiere. Those drew 1.18 million and 1.59 million viewers, respectively.
Channel was also happy with traffic to its Web site. MTV.com drew 223,000 streams in the 24-hour period following the premiere.