Summer reality skeins keep net at No. 1
Auds are going against the script this summer, and Fox has been the biggest beneficiary.
On the heels of its dominant finish to the broadcast season in May with “American Idol,” the net is the summer leader to date among young adults thanks to “So You Think You Can Dance” and “Hell’s Kitchen.” Neither second-year reality show is a smash hit, but they’ve been among the top shows every week.
Not that Fox is hurting on the scripted side, either, as its “House” repeat was the week’s No. 1 drama in key demos.
Overall, according to Nielsen, the June 26-July 2 frame went to Fox in the adults 18-49 demo with a 2.4 rating/8 share — comfortably ahead of CBS (2.0/7) and NBC (1.9/6) and well in front of ABC (1.5/5), which has really struggled since the NBA Finals ended.
Fox edged out CBS in the 25-54 demo (2.6/8 to 2.5/8), dominated among 12-34 (2.0/8) and came in second to CBS in total viewers (6.2 million to 7.4 million). The Eye has led all five weeks this summer in total viewers.
Univision, with its firstrun telenovelas faring especially well opposite reality and repeats on the other nets, placed fifth for the week in 18-49 (1.4/5) and moved up to second in adults 18-34 (1.6/6).
Five of the week’s top six programs in adults 18-49 were unscripted skeins, paced by the second week of NBC’s “America’s Got Talent” on Wednesday (3.8/11), Monday’s “Hell’s Kitchen” on Fox (3.7/10) and Wednesday’s “So You Think You Can Dance” on Fox (3.4/11).
“Talent” declined 17% from its strong two-hour series preem of a week earlier, suggesting it may not be the breakout hit it appeared. Ratings for upcoming weeks will be key for a show that the Peacock has penciled in for a second season starting in January.
NBC continues to do pretty well on Tuesdays this summer, placing second in demos with fresh episodes of “Fear Factor” (2.4/8 in 18-49, 5.69m) and “Last Comic Standing” (3.3/10, 7.09m).
Ratings news wasn’t all good for unscripted skeins, though, with ABC getting even lower scores last week for Monday’s “How to Get the Guy” (1.5/4 in 18-49, 3.10m) and Thursday’s “Master of Champions” (1.5/6, 4.71m).
NBC’s “Treasure Hunters” is doing OK (2.5/7 in 18-49, 5.79m) but was no match in its Monday slot opposite Fox’s “Hell’s Kitchen.” On the scripted side, the Peacock’s firstrun Thursday entry “Windfall” (2.0/6, 4.73m) has faded after a solid start.
Only good news for ABC was the number it got Friday at 9 for a replay of “Kyle XY” (slot-leading 1.6/6 in 18-49, 5.19m). ABC Family drama drew double the aud it did when it preemed on the cabler four nights earlier — with that 2.6 million the largest ever on the net. For at least the next few weeks, “Kyle” will air in the same pattern on the ABC nets: Monday on cable and Friday on broadcast.
A repeat of CBS drama “Without a Trace” was the week’s most-watched scripted series with 10.87 million — a rare build on its “CSI” lead-in (10.57 mllion).
Among ad-supported cable nets, TNT and USA finished in a primetime draw for the week in adults 18-49 (0.8/2), with the Turner net paced by “The Closer” and a repeat of “Men in Black.” “WWE Raw” led USA.
BET moved up to third (0.7/2), scoring once again with its annual “BET Awards Show” (2.8/8 in 18-49, 6.64m), which placed 11th among all primetime telecasts last week in 18-49.
AMC’s conclusion of two-part oater “Broken Trail” was the week’s No. 1 cable telecast in total viewers (9.77 million), and No. 6 among all programs.