“Emily’s Reasons Why Not” creator Emily Kapnek is setting up shop at NBC Universal, inking a two-script deal with the Peacock’s studio arm.
Kapnek has already started early development on one concept pitched to her by NBC U Television Studio brass, a half-hour about a female life coach. NBC Entertainment prexy Kevin Reilly has expressed an interest in the idea.
Reilly worked with Kapnek last year on her NBC comedy pilot “Weiner Boy,” which starred Donal Logue. Peacock’s interest in non-traditional laffers was a key factor in Kapnek’s decision to develop new projects for the company.
“Their less conventional (shows) are working,” she said. “I always gravitate toward stuff that’s a little bit off-center.”
Six-figure pact for Kapnek comes just a few weeks after the quick demise of “Emily’s Reasons Why Not,” the Heather Graham laffer based on Carrie Gerlach’s book of the same name. Despite a huge promo push, ABC killed the show after a single broadcast.
“I was disappointed at the outcome,” Kapnek said. “Nothing aired other than the pilot, and I felt there were some really strong episodes that didn’t get a chance to air.”
Before moving into live-action projects, Kapnek scored three Emmy noms for her work in animation. Scribe created Nickelodeon’s “As Told By Ginger,” and wrote for animated skeins such as “The Wild Thornberrys,” “Pepper Ann” and “Hercules.”
She also set up the pilot script “The Honorary Goldmans” at CBS.