Mart shoppers eager to play again

Vindicated by the success of “Deal or No Deal,” gameshows are back at Mip TV — and spawning new TV species.

Some of the biggest producer-sellers of unscripted fare in the world were dealing in such formats at the Cannes convention Monday and Tuesday.

After a long absence, British commercial broadcaster ITV has commissioned new episodes of “The Price Is Right” and “Family Feud.”

“Idol” co-producer FremantleMedia revealed it was making a “big event, huge set, huge everything” gamer for ITV1.

“Now gameshows are coming back with new sets and new hosts and new prizes and new technology. The way that you make the shows is entirely different,” said Rob Clark, FremantleMedia exec VP of production, worldwide entertainment.

Dutch TV giant Endemol “will have a suite of gameshows coming out later this year based on the principle of high drama, not necessarily questions and answers, to be revealed at Mipcom,” said chairman Peter Bazalgette.

With the studios unveiling their big drama bets at May’s L.A. Screenings, Mip TV’s spotlight inevitably falls more on unscripted fare. “We’re learning how to push reality TV into new areas,” said Bazalgette.

In another innovation, Lionsgate unveiled a reality show adapted from the film “Dirty Dancing.” Exec produced by Don Weiner, it will launch next February in the U.S. to coincide with the theatrical re-release and a new DVD of the film commemorating its 20th anni.

Endemol is prepping a celebrity show-jumping sports reality show for BBC1 and announced Tuesday an annual late-year event special with Cirque du Soleil.

New shows unveiled at Mip by “Wife Swap” producer RDF include soccer training skein “Ian Wright’s Fitter Kids,” being prepped for Channel 4; “Ice T’s Rap School,” in the works for VH1; housekeeping course “Perfect Housewives”; “Survival of the Richest”; and critter contest “Top Dog.”

TWI, the fast-growing international sports and entertainment rights giant, has picked up international rights to “Eddie Jordan’s Bad Boys,” in which the Formula One racer trains troubled kids in auto racing.

Granada Intl. has sold Brit hit “Dancing on Ice” to Italy’s Mediaset and Australia’s Nine Network, said Tim Mutimer, Granada Intl. director of sales.

Again ringing in genre changes, Granada is introducing children’s show “Get Bushwise,” which puts a bunch of kids in the African bush.

Mip TV’s plethora of factual entertainment shows was overwhelming: RDF alone had 28 new formats.

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