Project has been a ratings disappointment
producer Warner Bros. TV would comment on financials, but insiders said NBC needed the studio to cut the rich “Studio 60″ pricetag in order to bring the show back. There’s been intense industry speculation that the producers cut their fees in order to make the financial equation work for all parties involved. It’s not unusual for networks to seek breaks on license fees in exchange for bringing back struggling skeins. “Studio 60,” however, is one of the most expensive first-year dramas in recent memory. That, plus Sorkin’s involvement and the skein’s all-star cast, has led to an almost comical amount of coverage of the show’s fate. Web sites and blogs have been filled with various pronouncements insisting “Studio 60″ was dead or, in some cases, certain to return. “I appreciated everyone’s interest going in. It ended up being an inordinate amount of scrutiny — well beyond what I think the public’s level of interest (is in the show),” Reilly said. “I think it got more analysis than the elections.” With “Studio 60″ picked up, Reilly now must decide whether to continue production on two other frosh: “Friday Night Lights” and “30 Rock.” He said he expects to make an announcement by next week. “They’re shows I’m trying to figure out how to support and give a real chance at growing,” Reilly said. “We’re trying to put together a sensible (January) schedule that can hold together in the middle of ‘Idol’ season.” WBTV has had a good week, with “Men in Trees” snagging a full-season order Wednesday. CBS is expected to make a call on the studio’s Monday laffer “The Class” by next week.
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