Johnson, LaMarche, Oksner upped at ad agency

Crew Creative, a leading entertainment advertising agency that services all the major studios in the areas of print, online and audio/video, has promoted Heather Johnson, Julianne LaMarche and Tom Oksner to vice president.

The trio will take on expanded responsibilities in their respective areas of print and online. Johnson will report directly to Damon Wolf, president-CEO of Crew. LaMarche and Oksner will report to Jenny Wall, prexy of interactive marketing at Crew.

As VP of theatrical print, Johnson develops tentpole print campaigns in the form of teaser posters, banner series, one-sheets, outdoor print, bus shelters and theater art. She’s handling the international campaigns for Warner Bros.’ “Harry Potter and the Order of the Phoenix,” “300,” “Beowulf” and “Ocean’s Thirteen.” She also managed the worldwide print campaign development for “Happy Feet.” Before joining Crew, Johnson ran the entertainment division as an account exec at Metafor Imaging.

LaMarche, VP of interactive marketing, oversees online and grassroots creative campaigns for theatrical, DVD and television releases in the form of interactive rich-media banners, custom Web sites, strategic media buys and online outreach and grassroots promotions. Her clients include NBC, HBO, Lionsgate, ThinkFilm, Miramax Films and New Line. Before coming to Crew, LaMarche was VP of content at IFILM.com and manager of Studios USA.

As VP of interactive marketing, Oksner leads the account team responsible for developing and providing creative online advertising for Discovery Communications’ family of U.S. networks. Oksner and his team have delivered online media campaigns for the Discovery Channel, TLC, Animal Planet, Discovery Health Channel and Discovery Kids, among others. Before joining Crew, Oksner was a founding partner at startup agency GO Marketing. He also held director positions at iXL and BoxTop Entertainment.

Crew Creative was founded in 1999 by Damon Wolf, Charles Reimers and Jack Cain. Company has developed campaigns for such films as “The 40-Year-Old Virgin,” “The Break-Up” and the “Harry Potter” pics, as well as HBO skeins “Entourage” and “The Sopranos.”

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