CANNES — CHUM Intl., the development and distribution arm of Canuck contentmakers CHUM, has inked an extensive programming deal with leading Russian cable operator National Cable Network for its new sat channel, Entertainment Park.
Deal, brokered by Jon Helmrich, founder and prexy of International Broadcast Communications, sees Entertainment Park, slated to launch on Oct. 20, taking some 360 hours of celebrity and entertainment programming from CHUM’s library.
“The Russian pay-TV market is growing at remarkable speed,” said Kevin Byles, VP and general manager, CHUM Intl. With Helmrich citing Russia’s “highly competitive marketplace,” Valdimir Lebedev, general manager of National Cable Network’s owner, Media Project, welcomed the deal, saying the programming ensured Entertainment Park “would attract a broad viewership from among NCN’s substantial subscriber base.”
Among the package is the candid look at fashion, “Raw,” “Star! At the Movies,” the fashion policer “Crimes of Fashion” and celebrity roundup show, “Listed.”
National Cable Network is Russia’s second largest pay-TV operator with 1.65 million subscribers.