NBC scores with gamer

Auds were game to check out NBC’s new Friday entry “1 vs. 100,” which racked up the net’s best results in the time period in four years.

The Endemol USA gamer, which originated in Holland and has become a hit in Sweden, Belgium and Germany among other countries, dominated the night’s middle hour in all key demos.

Game features one contestant battling “the mob” of 100 others in a series of trivia questions.

According to Nielsen preliminary nationals, “1 vs. 100″ averaged a 4.1 rating/13 share in adults 18-49 and 12.6 million viewers overall, making it the top show of the night. This repped the Peacock’s best non-Olympics demo delivery in the 9 o’clock hour since December 2002 (“Dateline”).

It also did a 13 share in adults 25-54 and 18-34, building by more than 20% in some demos on “Deal or No Deal” (first-place 3.2/11 in 18-49, 11.4 million), a gamer from the same producers as “1 vs. 100.”

Beginning this week, “1 vs. 100″ will air regularly Fridays at 8, followed by the return of “Las Vegas.”

Looking at first-year shows on Thursday, ABC’s “Ugly Betty” performed well for a third week (4.3/12 in 18-49, 13.95m), again placing second to CBS’ “Survivor” (5.5/15, 15.84m).

And at 10, ABC’s “Six Degrees” (3.6/10 in 18-49, 8.69m) again retained just 38% of its demo lead-in from “Grey’s Anatomy” (9.4/22, 22.88m) but at least held steady week to week. CBS’ “Shark” (4.0/11, 14.15m) retained 53% of “CSI” (7.5/18, 21.85m) and was up week to week.

NBC’s “ER” (6.1/16 in 18-49, 14.58m) again easily led that 10 o’clock hour in key demos.

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