ABC falls against rivals
The combo of “Show Me the Money” and “Day Break” is hardly “Dancing With the Stars” and “Lost”: ABC’s current Wednesday lineup struggled on the final night of the November sweep.
Alphabet’s rivals pounced on the opportunity, with five shows on a variety of nets achieving some season highs. Taking the most advantage was CBS, which dominated the night and claimed a demo sweeps victory for the month on Wednesday for the first time in at least 19 years.
ABC still won the sweep in adults 18-49 (Daily Variety, Nov. 28), with CBS the leader in both adults 25-54 and total viewers. NBC was the only network to gain vs. its perf a year ago, while the new CW had reason to be happy over its strong final week of the month.
According to Nielsen nationals, ABC’s “Show Me the Money” (2.2 rating/6 share in adults 18-49, 7.69 million viewers overall) — assuming the slot formerly occupied by the “Dancing With the Stars” results show — ranked fifth in demos from 8 to 9, opening things up for dramas “Jericho” on CBS (3.1/9, 10.25m) and “Bones” on Fox (3.1/8 in 18-49, 8.66m).
“Bones” matched its season high, while “Jericho” logged its best scores in five weeks with its fall finale.
Also in the opening hour, the CW hit highs with “America’s Next Top Model” (2.8/8 in 18-49, 5.73m), which led in adults 18-34 (3.4/10) with its penultimate seg of the season. NBC was above average, too, with annual spec “Christmas in Rockefeller Center” (2.6/7 in 18-49, 9.43m).
And in the 9 o’clock hour, Taye Diggs drama “Day Break” (1.8/5 in 18-49, 4.73m) tied for fifth in 18-49, coming in with just half of its OK premiere score of two weeks earlier. It looks to be the latest high-concept serialized rookie skein to fizzle this fall.
ABC’s weakness opened things up for CBS drama “Criminal Minds” (5.0/13 in 18-49, 17.92m), which drew its largest overall aud to date.
Also, NBC’s “Biggest Loser” (3.6/9 in 18-49, 9.20m) and the CW’s “One Tree Hill” (1.8/5, 4.73m) achieved season highs. Latter delivered its best numbers since two seasons ago on the WB and was the night’s No. 1 show in female teens (5.4/18).
Combo of “Model” and “Hill” gave the CW its highest-rated regularly scheduled night of programming to date in adults 18-34 (3.0/9) and most other categories. It was the No. 1 net of the night in persons 12-34 (3.0/9).
CBS remained dominant at 10 with “CSI: NY” (5.2/14 in 18-49, 16.43m), with NBC’s “Medium” a distant second (3.0/8, 8.01m) and ABC’s special “20/20” third (2.8/8 in 18-49, 7.10m). “CSI: NY” won its hour in all four weeks of the sweep.
For the night, CBS’ 4.4 rating in adults 18-49 towered over second-place NBC’s 3.1. Big finish means the Eye carried Wednesday in a November sweep (topping ABC) for the first time since Nielsen’s People Meters began tracking the demo in 1987.
In cable Wednesday, the regular-slot 10 o’clock airing of the second episode of “The Real World: Denver” rallied to average 2.87 million viewers and a 2.5 national rating/8 share in its target persons 12-34 demo. Its season premiere had settled for 1.56 million viewers on Thanksgiving Eve (Daily Variety, Nov. 29).
For the November sweep (Nov. 2-29), the most current Nielsen estimates (based on live and seven-day DVR playback through Nov. 12 and live-only viewing from Nov. 13-29) show ABC winning with a 4.1 rating in adults 18-49 (down 7% vs. last year).
CBS and NBC tied at a 3.8, with the Eye falling 14% and the Peacock on the rise by 15%. Fox ran a distant fourth (3.0, down 6%).
In its first sweep, the CW’s 1.5 rating in adults 18-49 was up a tick vs. last year’s 1.4 for the WB (which also programmed 13 hours in primetime). It was also up slightly vs. the WB in adults 18-34 (1.6 vs. 1.5).