ProSiebenSat 1 connects with Six-Six-Eight

BERLIN — Haim Saban’s ProSiebenSat 1 is partnering with Singapore-based media company Six-Six-Eight to produce and distribute call-in shows based on skeins from the German TV group’s successful call-in web 9Live.

ProSiebenSat 1’s distribution arm, SevenOne Intl., has already launched daily call-in shows in 22 Mideast countries; together with Six-Six-Eight, it will develop similar formats for local 9Live call-in TV windows for broadcasters in Southeast Asia. Six-Six-Eight will distribute 9Live and produce the interactive quiz shows for the region.

“There is an extraordinary demand for interactive programming in Southeast Asia,” said Jens Richter, SevenOne Intl.’s managing director. “And here we’re working with a very technology-friendly audience that participates in interactive entertainment via every platform. So it’s logical for us to take 9Live to Southeast Asia.”

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