Alphabet puts 'Con' to the test

ABC has canceled its purchase of the summer reality skein “Buy It Now,” but announced plans Thursday to administer “The Con Test.”

“Buy It Now” revolved around families looking to fulfill their dreams by placing their prized belongings up for sale on eBay — with friends and neighbors also chipping in to raise funds.

One problem: eBay ultimately passed on getting involved with the show. With eBay out of the picture, ABC decided to return “Buy It Now” to the shelves.

“Buy It Now,” from Madison Road Prods., was slated to air Mondays and Tuesdays at 9 p.m. starting July 31; ABC hasn’t yet announced what it will air in the show’s place.

This marks the second time an eBay-related show was announced, but ultimately didn’t come to fruition. Sony Pictures TV spent several years developing a syndicated show tied to the auction site, bringing the show to NATPE in 2004. The strip ultimately didn’t move forward.

Meanwhile, ABC has sealed a deal with FremantleMedia North America to develop a version of the U.K. gamer “The Con Test.”

Show, which launches on Britain’s ITV this summer, was created by British TV presenters Ant and Dec (Anthony McPartlin and Declan Donnelly). Gamer follows contestants as they attempt to bluff and lie through a series of questions — attempting to trick their opponents.

“This series will be a fun outlet for viewers who want to sit back, be entertained and scream at the TV set,” said Andrea Wong, exec VP of alternative programming, specials and late night at ABC.

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